Oftentimes, the starting point for creating a clearly defined marketing and brand strategy begins with what is referred to as a “Brand Marketing Audit”.

Here are some things business owners should be doing right now to help both their businesses and their employees. Spoiler alert: they should have been doing them already!

Ever heard the expression "It's all about who you know?" Well, there's some truth in it, and that's why it's essential to network.

You've found the job you want. You've got the skills they want. So, now it is time to create a standout cover letter to help seal the deal. Not sure how? Using a cover letter template is a great start because it takes the guesswork out of formatting and spacing. A template also helps you determine what information you need to include and where it should go.

There's no denying it: a strong cover letter is a crucial part of any job application. Before submitting yours for a dream job, make sure you have steered clear of the following common design pitfalls.

A killer cover letter is an essential part of any job application. And since it can seem daunting to try to summarize all your professional expertise and goals into just a few short, well-designed paragraphs, we've got some tips to help make the process easier.

We are all being faced with new and unique challenges as a result of COVID-19. Here’s how I’ve been coping with mine.

Understanding your position in the marketplace is key to growth AND retaining your current customers!

I recently spoke with many folks across all facets of marketing and discovered some definitive patterns and pitfalls to group or team behavior.

The year is in full swing and so is your marketing plan, right? Or maybe you have “update my brand and marketing” as part of that plan. Either way, it’s wise to periodically audit your brand and messaging to make sure you are relevant, where you want to be, and not all over the place.

Look alike to your audience, but sounding different for true growth marketing.

“Pretend that every single person you meet has a sign around his or her neck that says, ‘Make me feel important.’ Not only will you succeed in sales, you will succeed in life.” – Mary Kay Ash